Evelyn & Bobbie
Standing out on Abbott-Kinney
Challenge
How does a disrupter stand out in an already disrupted category?
Services
Public Relations
Brand Strategy
Design
Paid Media
Evelyn & Bobbie is a startup intimates company that makes luxurious, inclusive, and high-tech products for women — so in other words, the opposite of most big bra retailers. With a pop-up space on Abbot Kinney Rd. in Venice, they wanted to share their mission to overturn the world of underthings. We developed a retail concept that was part gallery and part retail space, centered on the idea that all boobs are a work of art.
From left: Gallery lobby space and showroom, Fitting room
Pop Up Experience
We developed a retail concept that was part gallery and part retail space, centered on the idea that all boobs are a masterpiece and E&B is here to support the arts. The idea was inspired by the founders incredible collection of breast related art and artifacts and wanting to reclaim this potent symbol of femininity from both the male gaze and male led manufacturing. The space featured undulating side lit wall panels to create a cocoon-like dressing room experience and secluded back patio for a moment of self care away from the busy shopping thoroughfare.
Amplifying with Influencer
In order to increase awareness and drive traffic to Evelyn & Bobbie’s first pop-up, we partnered with LA-based influencers with different consumer sets. From mom-focused influencers to the LA cool kids, our partners garnered over 6M impressions in the first two weeks of the pop-up being opened, producing a $1.77 average CPM across the campaign. The awareness aided in increasing foot traffic and excitement for the up-and-coming lingerie brand.
Evelyn & Bobbie
Evelyn & Bobbie is a startup intimates company that makes luxurious, inclusive, and high-tech products for women — so in other words, the opposite of most big bra retailers. With a pop-up space on Abbot Kinney Rd. in Venice, they wanted to share their mission to overturn the world of underthings. We developed a retail concept that was part gallery and part retail space, centered on the idea that all boobs are a work of art.