1000 Stories
Innovation Meet Tradition
Challenge
Create a digital and social presence for a new category of wine which prides itself on both perfecting winemaking traditions and revolutionizing them.
Brand Platform
We worked with the client to define the brand: distinctly bold wines that meld California’s celebrated winemaking heritage with America’s storied bourbon culture. Our strategy and social teams then defined content pillars to guide the storytelling.
Site Redesign
The brand’s digital presence didn’t match its essence. Aesthetically, it was a visual dumping ground which didn’t do justice to the brand purpose. We rebuilt the site from the ground up by starting at the most important place: understanding the consumer journey.
Web Design Process
1
DISCOVERY – Review current website data, demographics, tech, and competitive research.
2
DEFINE – Content audit, content outline, and planning.
3
DESIGN – Wireframes, brand boards, mockups, and prototypes.
4
DEVELOP – Custom software engineering development and hosting.
5
DELIVER – Reviewing custom built content management solution, accessibility, speed tests.
Wine Locator
Our team built a product locator tool connecting into real time product data to drive product availability results for customers looking to find and locate 1000 Stories Wine at a retailer location near them.
