Oregon Energy Fund

Oregon Energy Fund
The Oregon Energy Fund is a 26-year-old statewide charitable organization providing energy assistance to thousands of Oregonians in times of unexpected crisis. In 2016 R/West partnered with HEAT Oregon for a rebrand and marketing communications program. The organization had no brand awareness and was suffering from negative perceptions related to former management issues. Because of the low awareness and confusion around the name (HEAT Oregon) we helped facilitate a name change process and executed a complete rebrand.

Results Campaign efforts are ongoing through 2017. Since initial implementation, we are tracking at brand awareness increase of 30%.and increase grant fundraising.