Suburban Auto Group
The legendary Trunk Monkey
Challenge
How do you create brand awareness before someone shops for a new car?
SERVICES
Brand Strategy
Creative
Video Production
Paid Media
Social Media
If there’s one campaign that put us on the map, this is it. And considering monkeys are involved, we can’t say we’re surprised.
We created the Trunk Monkey campaign to bring Suburban Auto Group top-of-mind for car buyers. The campaign began with a series of broadcast spots, and quickly became one of the most successful campaigns ever created for the auto industry. After the spots went viral, it didn’t take long for dealerships around the country to contact us, eager to use the campaign in their markets.
The campaign grew to include radio spots, print ads, merchandise, and collateral, and is now licensed to over 45 dealerships around the country.
Trunk Monkey
If there’s one campaign that put us on the map, this is it. And considering monkeys are involved, we can’t say we’re surprised.
We created the Trunk Monkey campaign to bring Suburban Auto Group top-of-mind for car buyers. The campaign began with a series of broadcast spots, and quickly became one of the most successful campaigns ever created for the auto industry. After the spots went viral, it didn’t take long for dealerships around the country to contact us, eager to use the campaign in their markets.
The campaign grew to include radio spots, print ads, merchandise, and collateral, and is now licensed to over 45 dealerships around the country.